Are you already at the 78 percent online booking mark?
Posted on Tuesday, July 16, 2019Did you read it, too? From figures from the CBS shows that 78%, some 11.5 million people, made some online purchases in 2018. And admission tickets for concerts, events and theme parks rank second in this regard. Good news for you as an activity provider!
That 78% does not come out of the blue for us. We also see that the vast majority of our LeisureKing clients' bookings are made online through their own websites. And the great thing is, our clients achieve that high percentage of online bookings too! Can your clients already book your activities online? And are you achieving that 78%? No. Too bad, because reservations by phone and mail just take a lot of time. With online bookings you can really save time, so the more the merrier! Are you bookable online, but not reaching that high percentage? We guarantee you that with a few small adjustments you can significantly increase the number of online bookings.
Tips for increased online bookings
Your bikes, boats, scooters, escape room or bowling lanes are bookable online, but how do you increase online bookings? We'll give you a few tips. For example, where you place the online booking screen on your website is very important! Your customers should be able to see at a glance that they can book your activities online. In addition, it often helps if you reward your customers when they book online. A small discount on an online booking works wonders. Try it yourself!
Bookings via mobile
The survey does not discuss the method of booking. We see with our LeisureKing clients that as many as 60% of bookings are made via a mobile device (tablet or smartphone). So making sure your website looks good on mobile is also incredibly important. And that's exactly why we recently updated our online booking window. Are you already using the latest version? Definitely do, because it can bring you more revenue immediately!
Curious about more tips to increase your number of online bookings? Please feel free to contact us, we would be happy to tell you more about the possibilities. Are your activities not yet bookable online, but would you like to? Try LeisureKing now for 30 days for free!
